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UX Is Not UI

UX Is Not UI

Published on: June 7, 2023 | By Vishwa Deepak Dwivedi

Technology | Robotics | Innovation

While UX and UI are related, they are distinct concepts in the field of design, specifically in the context of designing digital products such as websites, apps, and software.


UX refers to the overall experience that a user has when interacting with a digital product. It encompasses how a user feels, thinks, and perceives the product, as well as how easy or difficult it is to use and how well it meets the user's needs and goals. 

UX design focuses on creating products that are user-centred, intuitive, efficient, and enjoyable to use.


While, UI refers to the visual and interactive elements of a digital product that users directly interact with, such as buttons, menus, icons, and other graphical elements. UI design is about creating the visual and interactive elements in a way that is visually appealing, accessible, and easy for users to understand and interact with.


                                     UI Is Just A Part Of The UX Ecosystem

Why UX rather than just UI?



User Experience (UX) is more than just User Interface (UI) because it has a broader scope of considerations and goals. While UI focuses on the visual aspects and aesthetics of a product or interface, UX takes into account the entire user journey and aims to create meaningful, intuitive, and enjoyable experiences for users. Here are a few reasons why UX is important and goes beyond UI:

  • User-centred approach: UX design is centred around understanding the needs, goals, and behaviours of users. It involves conducting user research, gathering feedback, and iterating on designs to ensure that the product or interface meets user expectations and provides value. By focusing on the user, UX designers can create experiences that are tailored to their specific needs.
  • Holistic perspective: UX considers the entire user journey, from the moment a user interacts with a product or service to the final outcome. It includes interactions, emotions, perceptions, and thoughts users have at each stage. This broader perspective allows designers to optimise the entire experience, including navigation, information architecture, content strategy, and interactions, to create a seamless and delightful user journey.
  • Usability and functionality: UX design aims to make products and interfaces usable and functional. It goes beyond just making things visually appealing. UX designers focus on creating intuitive and efficient interactions, organising information in a logical manner, and ensuring that users can easily achieve their goals. Good UX design considers factors such as learnability, ease of use, error prevention, and overall user satisfaction.
  • Business impact: A well-designed user experience can have a significant impact on the success of a product or service. By creating a positive user experience, businesses can improve customer satisfaction, increase user engagement, foster brand loyalty, and ultimately drive conversions and revenue. UX design helps align user needs with business goals, resulting in a win-win scenario for both users and the organisation.
  • Adaptability and context: UX design takes into account the context in which users will interact with a product or interface. This includes considering different devices, platforms, and user scenarios. UX designers strive to create experiences that adapt to various contexts, ensuring consistency and usability across different devices and user environments.


Let’s not forget UI



UI is important because it determines how users interact with a product or interface. It plays a crucial role in creating a visually appealing, intuitive, and user-friendly experience. A well-designed UI enhances usability, engages users, and contributes to overall user satisfaction.

Here are a few key aspects of UI design:

  • Visual Design: UI design involves creating visually appealing interfaces that are consistent with the overall brand identity. It includes choosing appropriate colours, typography, icons, images, and other visual elements to create an engaging and cohesive user interface.
  • Layout and Composition: UI designers are responsible for organising the elements on the screen in a logical and visually balanced manner. They consider factors such as information hierarchy, spacing, alignment, and grouping to ensure that the interface is easy to understand and navigate.
  • Interaction Design: UI designers define how users interact with the interface. This includes designing buttons, menus, forms, and other interactive elements to provide clear feedback and response to user actions. They also consider animations, transitions, and micro-interactions to enhance the overall user experience.
  • Responsiveness: UI design takes into account different screen sizes and resolutions to ensure that the interface is responsive and adaptable across various devices. This involves designing layouts and components that can adjust and reflow based on the available screen space.
  • Usability: While UX design focuses on the overall user experience, UI design plays a crucial role in ensuring that the interface is usable and intuitive. UI designers strive to create interfaces that are easy to understand, navigate, and interact with, minimising cognitive load and user frustration.
  • Prototyping and Testing: UI designers often create interactive prototypes of the interface to test and gather feedback from users. This helps identify usability issues, fine-tune the design, and ensure that the interface meets user expectations.


UX (User Experience) and UI (User Interface) design are two interrelated disciplines that work together to create successful digital experiences. 

UX focuses on understanding user needs, behaviours, and motivations, while UI is responsible for visually and interactively translating those insights into a cohesive interface design.

By combining their expertise, UX and UI designers collaborate to ensure that the user's journey is intuitive, engaging, and visually appealing. UX informs UI decisions with user-centred research and design principles, while UI brings the UX vision to life through visual design and interactive elements. This symbiotic relationship between UX and UI leads to seamless and enjoyable user experiences that meet user expectations and drive business goals.



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Vishwa Deepak Dwivedi (aka VD) is one of the founding members of Zoylee. As a co-founder, he has been instrumental in establishing Zoylee as a strong pillar within the industry. His focus lies in building effective strategies and formulating solutions that address the evolving needs of the market. Driven by a passion for content and brand building with engineering background Specializing in Content Management, Content Marketing, and Search Engine Optimization (SEO).

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