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India’s First
Salon Appointment
Booking App

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Project Overview

Zoylee is an up and coming salon booking platform that provides appointment booking services for salons and spas along with delivering at-home hair, beauty, and grooming services for both men and women. Based out of Noida, India, Team Zoylee wanted end-to-end development solutions - website and application for both iOS and Android, to allow end users to easily browse and book salon appointments as well as home-based hair and grooming services.

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Objectives

Create an intuitive and easy-to-use mobile application and website that allow customers to quickly browse and make appointments.

Dedicated backend infrastructure to manage the platform.

Separate apps and portals for partner businesses and freelance artists.

Improve user engagement and loyalty by offering personalized recommendations, and rewards.

Ensure that the platform is secure and reliable.

Provide a seamless booking experience across different devices and platforms.

User Personas

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Kajal Tyagi- Housewife

Kajal Tyagi, a dedicated housewife, faces the everyday challenge of managing her busy home. Zoylee's Salon at Home app perfectly fits her needs, providing convenient, flexible, and quality services. Kajal's endorsement shows how Zoylee transformed her beauty routine, making self-care easy and enjoyable right at her doorstep

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Features & Functionalities

Easy user registration and login process

Ability to switch between salons and salon at home services.

Simple and intuitive search, both local and universal, for quick navigation.

Detailed outlet and service descriptions and customer reviews

Secure and reliable payment gateway integration

Option for users to save items to their Wishlist

Ability to track appointment status

Option for users to save items to their Wishlist

Easy returns and refunds process

Coupons and Loyalty rewards program

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Solution

Hexabells Technologies was brought in to help Zoylee overcome these challenges. We developed a comprehensive digital marketing strategy that included the following elements

SEO-Friendly Website Development: We designed and developed a user-friendly website that was optimized for search engines. This helped Zoylee to improve their organic search ranking and attract more website visitors.

Mobile App Development: We crafted and developed a mobile app for Zoylee to extend their digital presence. This comprehensive approach led to increased

Content Marketing: We created a variety of content, such as blog posts, infographics, and social media posts, that educated users about the benefits of using Zoylee.

Social Media Marketing: We ran targeted social media campaigns to reach Zoylees ideal customers.

Paid Advertising: We used paid advertising platforms such as Google Ads, Facebook Ads, and Instagram Ads to reach a wider audience.

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Conclusion

Building a Customer-Centered Salon Booking App.

Developing a dedicated web-based and mobile platform for salon booking requires a comprehensive understanding of user needs, technical requirements, and market trends. By following a structured development process and incorporating user feedback, we can create an app that meets our customers needs and drives engagement and loyalty.